Bombshell: The Bloc is in on the joke.

But another former Groupaction executive, Alain Renaud, said that while the firm was getting million of dollars in federal sponsorship money, it was secretly cutting cheques to the separatist Parti Quebecois.

Renaud said that in one transaction, a total of about $90,000 was given to the PQ as part of Groupaction's getting a $4.5-million advertising contract for the Quebec liquor board, called the SAQ.